An enterprise data-protection vendor cleaned up trial-signup leads and lifted SDR contactability
Free trials drew thousands of signups a month — many with throwaway addresses. Verifying at the form turned the inbound funnel into a real pipeline.
Persona: An enterprise data-protection vendor
What was breaking
A high share of free-trial signups used disposable addresses to bypass the demo gate. SDRs burned hours chasing leads that never opened the welcome sequence. Marketing reported strong top-of-funnel volume; sales reported a dead pipeline. The disconnect was list quality.
How emailzeno fit the workflow
The trial-signup form gained an emailzeno API call before account creation. Disposable addresses were rejected with a request to use a corporate email. Deliverable addresses passed through to the existing flow. The SDR queue now received only contactable leads.
What changed
Trial-signup volume dropped — but only on the noise. SDR contactability and meeting-set rates rose materially. The signup-to-qualified-meeting ratio improved enough to justify expanding paid acquisition that had been stalled by poor lead quality.
“Marketing was hitting MQL targets and sales was missing pipeline targets. Verification was the missing translation layer.”
The emailzeno building blocks
Disposable-domain blocking
Reject throwaway-mail signups at the form without writing your own blocklist or chasing newly-minted temp-mail providers.
Role-address flagging
Identify info@, noreply@, and other role-style addresses so they don't enter the SDR queue masquerading as individuals.
SSO + audit log
Enterprise-grade access controls. Every API key and dashboard action is logged for compliance review.
Questions teams ask before adopting
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First 300 verifications free. SSO + audit log on enterprise.