An indie-film streamer cut subscription-renewal bounces with pre-send list hygiene
Renewal reminders and new-release announcements were the membership program's lifeblood. A pre-send pass kept inbox placement and renewals strong.
Persona: A curated indie-film streaming service
What was breaking
Subscriber bases age. Email addresses go stale. Renewal-reminder emails started bouncing at rates high enough to drag down sender reputation for the more important new-release announcements. The team didn't have visibility into which segments were the leakers.
How emailzeno fit the workflow
A scheduled pre-send hygiene pass ran on every segment before the weekly new-release announcement and before each subscriber's renewal window. The output flagged stale segments for re-engagement; deliverable segments shipped as planned. The credit pool covered both real-time signup verification and the scheduled passes.
What changed
Renewal-reminder bounce rate dropped meaningfully. Inbox placement on the weekly announcement held steady through provider deliverability rule changes. The lifecycle team gained per-segment visibility into list health for the first time.
“Our weekly announcement is the heartbeat of the program. Verification keeps the heartbeat steady.”
The emailzeno building blocks
Scheduled segment hygiene
Cron-style scheduled jobs operate on ESP segments without manual export.
Per-segment quality reporting
See deliverable / risky / dead breakdown per segment. Identifies the leakiest cohorts at a glance.
One credit pool for real-time + batch
Don't maintain two budgets. Real-time signups and scheduled passes draw from the same credits.
Questions teams ask before adopting
Run the same play.
First 300 verifications free. Scheduled passes included.