A fashion membership club blocked bypass signups with fake emails
Free-tier access required an email signup. Disposable and fake addresses were bypassing the gate — and inflating MAU on paper.
Persona: A fashion-footwear membership club
What was breaking
The membership gate required an email for access. Visitors used throwaway addresses, fake emails, and gibberish to slip past. MAU metrics looked healthy on paper; revenue did not. The growth team couldn't tell which acquisition channels brought real members versus tire-kickers.
How emailzeno fit the workflow
Real-time emailzeno verification was added to the signup gate. Disposable addresses were blocked outright. Syntactically valid but undeliverable addresses prompted a typo correction. The signup numbers dropped — but every remaining signup was a real prospect.
What changed
Signup volume dipped (intentionally, on noise). Trial-to-paid conversion rose materially because the cohort entering the funnel was real. Acquisition-channel ROI calculations became trustworthy for the first time.
“Our growth dashboard finally tells us the truth about which channel works.”
The emailzeno building blocks
Disposable domain defence
Live disposable-domain coverage plus MX heuristics for newly minted temp-mail services your static blocklist misses.
Typo correction
Real users with fat fingers get a one-click recovery instead of a silent activation-email failure.
Channel-attribution clarity
Tag verifications by acquisition source so the disposable share per channel is visible in your dashboards.
Questions teams ask before adopting
Run the same play.
First 300 verifications free. Channel attribution tags.